The TufFish Show | Cassie Sanchez

Building an authentic brand with Cassie Sanchez

Welcome Cassie Sanchez to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. 

What started out as a mission to find her purpose and a challenge from her son to write a book, Cassie Sanchez proves that when you trust your nudges and bring your real self to your work, joy and growth follow. Cassie shares how working backwards enabled her to develop the fantasy world, even though it felt counterintuitive at the time. She also shares some wonderful tips on building your author presence, especially before the book is published.

Growing up, Cassie Sanchez always wanted superpowers and to be a warrior princess fighting alongside unlikely heroes. Suffice it to say, she lost herself in books, from fantasy to sci-fi to a suspenseful romance. Currently, Cassie lives in the southwest with her husband, Louie, while pestering her two adult men-children. She can usually be found drinking too much coffee while working in her office with her dogs, Gunner and Bullet, warming her feet. When she isn’t writing about magic and sword fights, she enjoys golf, spending time with friends, or partaking in a satisfying nap.

Visit -

Be in the pond!

We're all works in progress, but your first, current or next book doesn't have to be.

Jump in the pond and get the inspiration, motivation and tangible tips to get out of your own way, tell your story, write your book, and confidently share it.

We hate SPAM. We will never sell your information, for any reason.