Publishing, target readers and relationships with Alexa Bigwarfe

author brand awareness book marketing strategies tips business of being an author publishing tips tips for finding target readers

The TufFish Show is for writers who want to get their first, next or current book out into the world, and this week we welcomed Alexa Bigwarfe!

What a fabulous conversation with Alexa! What started with the desire to move through grief from the loss of her daughter to following her ability to solve puzzles, Alexa has published several books, started her own publishing company, and is the host for a successful virtual multi-day publishing event and all with the goal to serve others. During our chat, Alexa shared invaluable tips for thinking through publishing routes, target audience/readers, and the power of relationships.

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on author platform growth and creative ways to market books, especially for those who know nothing about marketing. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.