The importance of positioning and messaging your book with Dr. Michelle Mazur

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The TufFish Show is for writers who want to get their first, next or current book out into the world, and this week we welcomed Michelle Mazur!

This powerful conversation with Dr. Michelle demonstrated the importance of positioning and messaging your book, whether it's fiction or non-fiction, especially since "publishing is the start of a marathon." We also talked about when it's time to create a new edition for your previously published book and how to determine when something should be included in a book versus a different format, like a podcast or blog.

Our guest Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message.

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