Marketing guidance for authors with Jenn Hanson-dePaula

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Welcome Jenn Hanson-dePaula from Mixtus Media to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. 

Do you cringe when you think about marketing or having to market your book? Are you unsure what to talk about or how often so you reach your ideal audience? If so, let this in-depth, chock full of goodness conversation with Jenn Hanson-dePaula at Mixtus Media help you reframe how to think of and approach marketing, especially in social media. Jenn shared so much wisdom including the phases of book marketing, creating connections, and the difference between marketing and sales (hint: they’re cousins, not twins).

Jenn Hanson-dePaula is a marketing and social media expert who has been working with authors, musicians, and other creatives for over 20 years.

Jenn got her start in the music industry working for Essential Records in 2000 serving as the label publicist. In 2001 she was asked to join EMI CMG to serve as label publicist. For five years she helped musicians take their career to new heights, and actually has a platinum record to prove it.

In 2005 she ventured out on her own to start BookEnd Media, which was formed to serve the independent music and author communities. As the music and publishing landscapes changed and social media outlets became more and more prominent, she refocused the company, naming it Mixtus Media. She decided to concentrate on authors and book publishing to help her clients form a deeper and more powerful online presence. She has worked with a wide range of authors - from New York Times best selling authors to self-published authors starting from scratch.

Jenn is a 2000 graduate of Greenville University with a degree in Communication: Public Relations. In 2012 she was named "Outstanding Young Alumna" by Greenville University for her work in marketing and entrepreneurial ventures.

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