Marketing your book and growing your business with Jeff Heggie

Welcome Jeff Heggie to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable.

When you view your book as a way to bring more people into your world, into your business, it shifts how you think about and talk about the book. This powerful conversation with Jeff Heggie shows:

• How a book can be a form of a business card, and what can happen when you stay open to the possibilities
• The importance of talking about your message, even if it’s exactly what you wrote in your book
• Ways to come through the challenges that authors and business owners face.

Whether you are in the middle of writing your book, have hit publish or have been at it while, let this conversation with Jeff keep you going and moving to your next level.

If you'd like to go deeper:

You Know It's a Verb, Right?

Leadership isn't something you earn once and then have. It's something you practice — every day, in every interaction, at every level of the work.

This book (which I had the joy of co-authoring) is for anyone who senses there's more to leadership than their title reflects — whether you're early in your journey, already leading a team, or running a business and realizing that leading yourself and your clients is its own kind of leadership. Using everyday language and real-life examples, it's a roadmap for the practice of becoming the leader you're already capable of being.

Because leadership doesn't happen because you sat in a classroom or earned a credential. It happens because you prepare for it.

Author Stylist Guide: Own Your Greatness, Get Visible, and Share Your Message

You published the book. Now the opportunity arrives — a book signing, a podcast invitation, a speaking engagement — and suddenly it's not about the writing anymore. It's about you, showing up, in real time, as the person behind the work.

The Author Stylist Guide is for that moment. Not how to get more opportunities — how to make the most of the ones that come to you, so you show up with confidence, shine in the room, and let your book and message reach the people who actually need them.

You already have the courage and the gifts that got you here. This book helps you use them.